Retail Media:

Marketing de la 3a ola

Brasil y México lideran el gasto en la publicidad en retail media digital, con un estimado de 1.23 mil millones de dólares en 2024; con tasas de crecimiento previstas superiores al 40 %, según cifras de Statista.

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Calendario Editorial Contáctanos

Liderazgo

Brasil y México lideran el crecimiento de retail media digital en Latinoamérica, con un gasto proyectado de $1.23 mil millones en 2024."

Competencia

"Mercado Libre capta casi la mitad de la inversión en retail media en América Latina, superando a Amazon y otros competidores."

Crecimiento

"El retail media crecerá hasta representar el 25% de la inversión publicitaria global para 2025, impulsado por plataformas omnicanal."

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